LinkedIn rewards different signals in 2026. Chris Donnelly brings data-backed insights from analyzing 300,000 posts on what works now.

Elon Musk isn't a fan of X's algorithm, so he's documenting the company's efforts to improve the tech that decides what you see in the "For You" feed.

Social media platform X will open its new algorithm to the public in seven days, Elon Musk said on Saturday, including the code used to decide what posts and advertisements are recommended to users.

The new TikTok USDS Joint Venture LLC has been created, and a new US-based algorithm will be put into place, which leave users with the choice to stick around or find an alternative.

"No other social media companies do this," Elon Musk said

Earlier on the same day Musk said the algorithm sucked, X head of product Nikita Bier seemed to indicate that he was proud of it, noting that in the six months from July of 2025 to this month, daily engagement time from new users has gone from less than 20 minutes to somewhere in the mid-30s.